The Butterfly Project
Design of the The Butterfly Project, a Holocaust remembrance exhibit for the Department of Public Information’s Holocaust and the United Nations Outreach Programme.
The project presented numerous design challenges including a pre-existing identity, predefined colour palette, a mixture of low-quality historical photos, scanned documents and modern photography, a low-quality internet-sourced map; and above all the need to be “appropriate” to the highly sensitive subject matter.
To unify the disparate content, a minimalist design direction was chosen with a mixture of modern and classic elements such as you would expect to find in an actual physical memorial, while the historical and modern photography and documents were brought together using a sepia colour tone.
The final challenge, the low-quality internet-sourced map, was solved by recreating the map by hand.
The exhibit proved highly successful, with over 60 UN offices around the globe choosing to translate it into their respective languages and stage it.
The Butterfly Project exhibit design won an award in the GDUSA Inhouse Design Awards 2018.